PUMA is one of the world's leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet.
MISSION is an independent global communications agency established in 2003 with offices in London and New York. Founded by Nicola Stephenson and Thomas Bunn, Mission excels in Consumer Engagement and marketing with a focus on consumer brands
PUMA makes an entrance into this field of sneaker design with the new IGNITE evoKNIT. Utilizing PUMA's own "evoKNIT" technology, the upper most noticeably features a prominently branded ankle sock collar above a full knit upper, while nylon straps bolt down the foot for better support. Mudguard overlays and a heavily grooved black sole finish off the silhouette.
Products & Services
- Front tag: Textured plastic to match the slip, case on the box plus printed logo
- Middle tag: Foam with white print
- Back tag: Black print on white, card 330gsm
- Foam blocks: 390 x 315 x 135mm deep, 4 different cutters