Elgato creates gaming hardware and software that allow users to record and livestream their gameplay to audiences around the world. Technology and demands are always changing and getting more extreme, from standard definition to 720p to 1080p and more recently 4k resolutions, content creators always want to be at the top when it comes to the equipment they use and their audiences are quick to follow.
Elgato wanted to release their newest capture card and part of their marketing strategy was to send out the device to all of the influencers that they are partnered with. These units were personalized with the logos and colours that clients use in their branding so they are truly unique. To go with the device, Elgato wanted to make the unboxing experience equally as awesome and as such create something memorable for them to receive, rather than just their standard packaging. Some of the biggest influencers that Elgato directly partnered with boast some of the largest YouTube channels in the UK for gaming. Household names such as KSI, Ali-A and the Sidemen received custom units.
Products & Services
Gaming Device Box, to include a mag flap, foam fitment and gold foiling for the logos to the top of the box and the mag flap closure.
CAD Sampling and approval by client. Artwork proofing stage for positioning of gold foil.
- The box and lid was made using black board wrapped in 135gsm colourplan plain finish. - Base board and Lid board made with 2000 micron Smurfit Kappa Black Lined 1s Greyboard. - Inside: 28000 micron foam LD45 in black to hold the device in place. - The top of the lid and the mag flap has a gold foil block applied.