Axtone Records - "Axtone Ten" Limited Edition Box Set
Born in 2005, Axtone Records is the label of Swedish Superstar DJ/Producer Axwell, who's tracks as 'Watch The Sunrise' and 'I Found U', became worldwide hits! Over time the label has expanded by actively signing and releasing quality house music from all around the globe and consistently releasing records to which all others are measured against. In 2010 they established their publishing department in joint venture with Universal and they recently set up a management department.
To celebrate their 10 years anniversary, Axtone Records decided to create something special to showcase what they do best: high quality music and artwork. "Axtone Ten" is a limited edition box: "In a world where everything is available all the time, we wanted to take this opportunity to create something that can't be downloaded or looked at on your screen [...] something that make you want to touch, feel, hold and have as physical object in your home."
Products & Services
- 3 'Marbled' 12" vinyl, each one with different unique pattern.
- 52 Page Hardback Axtone Art Book.
- Rigid Box of Black Board – Black Matt Laminated with Spot Gloss + Debossed logo in place of print.
- Co-Ordination of Manufacturing Stages (via multiple suppliers).
The box was made of black board, then wrapped in a black matt laminate. Instead of printing the logo in a conventional way, we debossed the logo and applied a transparent spot gloss varnish for a subtle, but impressive effect. To match the outer box, the vinyl was packed into 3 individual sleeves, within black paper inners. The sleeves were wrapped in a matt lamination.
I was really impressed with Think Tank, they were juggling many balls throughout the process and were readily available to act and deliver on all our whims!
Ultimately the product looked fantastic and the process was smooth with good communication along the way.