2010 

The Beautiful Mind Series. Vol 1

Project: The Beautiful Mind Series. Vol 1.
Client Demand: Perfection.
Quote The Beautiful Mind ...memory is infinite, nothing touches it like the sense of smell.
Ever realised that glass bottles have a +/- 3mm tolerance ? Nor did we until we started to work on this exclusive bespoke perfume packaging for The Beautiful Mind Series. So, we sent our packaging maestro Dean on a journey of polycarbonate exploration. What a journey it turned out to be!
The outer case had to hold the bottles, but needed them to sit snug within the polycarbonate casing – and after (much) testing of colours, fitments, making sure the lenticular fitted blah blah...
Working closely with the designers ME Company we finally had sign off after about 1 year in development – The Beautiful Mind deserved this Beautiful Packaging.