Packaging can be effective without being over-elaborate but be careful to not confuse minimal with simplistic. In fact, designing minimal packaging requires a great amount of creativity to strip down the product to its core and highlight what’s essential for the brand.
More and more brands are “cleaning up” their identity; adopting simpler designs for reasons that can range from reducing production costs to giving your products more shelf appeal.
Think Tank has collected 10 examples of great packaging that perfectly embrace the minimalist approach.
FORM MATTER Skincare
CORONA Greek Olive Oil Designed by Thomas Kiourtsis
Larun IPA Craft Beer by Joonas Jansson
Jeep Mud Mask by Parasol Island
H Tea by Minimalist
A-TO-B by Stockholm Design Lab
Harry's Truman & Winston Sets
Kiyoko Lip Balm
Mermaid Bay by Lucy Han
Nendo Chocolate by Nendo