So how does a bespoke product such as this deluxe vinyl and cd for Paul McCartney and Youth come to fruition?
It’s all in the R & D – and attention to detail that turns a wonderfully creative idea into a tangible product.
Discussions embarked on a deluxe version of the Fireman in October 2008. (It might have helped that we had turned around the cd release in record time!)
We received some amazing sketches from the illustrious Norman Hathaway from New York and the ideas started to take shape. Some of the ideas were amazing but (as with all things in our world) we had to get our budget heads on and start thinking what could be achieved within the realms of reality! Aim for the moon and settle for the sky eh...?!
After (much) sampling, quoting,meetings with all parties involved ( ok, including the legend himself!) we finalised a truly unique package that will be highly treasured for all McCartney and Youth followers.
We then had to create the perfect sample for approval and sign off , exactly how the finished sample would be. It was quite eye opening how much Paul McCartney knew about print and packaging.
Another day spent with the ever affable Roger Huggett (Sir Paul's right hand print man – has been since the beginning) he had to approve all the sections for the 48pp 12” booklet – a few snoozes in between and the book was approved.
The Fireman - Printing Plate
So, 8 months later, we have in a our hands a beautiful, collectable bespoke product that we are all really proud of.
A bit later than anticipated, but we have learnt not to rush these things.
And comments from the man himself – All positive – Phew!!
