At least a third of product decision making is based on the packaging it comes in. Packaging is a vital part of marketing and in many cases it is the last deciding factor when consumers browse store shelves. Effective product packaging attracts attention in a positive way and entices consumers to buy. As such, every marketer needs to understand the power of packaging for driving sales.
Phil Chadwick, Packaging News editor, will moderate the session with:
Alex Higgs, Creative Manager, Think Tank Media
Simon Rumble, Brand Enhancement, Leonhard Kurz Stiftung & Co.KG
Chris Jones, Technical Print Production Manager, Novalia
Jenny Cairns, Senior Technical Project Manager, Pearlfisher
Ian McKay, Business Development Manager, Strand Paper
With a Q&A at the end of the session, it's a great opportunity to ask the experts what they think about particular packaging issues that you may be having.
The panel will take place on September 14th at 2 pm at the Packaging News Theatre.
REGISTRATION TO PACKAGING INNOVATIONS IS FREE!
Last March Think Tank hosted the first of the "In the Tank" events, watch the video of "The Future of Premium Packaging" and download the white paper which summarizes the outcomes of the event and gives you tips on how your brand can benefit from premium packaging.